Paid acquisition tied to revenue, not activity totals.

A performance marketing agency is usually centred on measurable paid acquisition — Google Ads, Meta, conversion optimisation. A growth marketing agency works across the wider journey: positioning, organic demand, lifecycle, retention. We do both, because paid media optimised in isolation eventually hits a ceiling that only positioning or retention can break.

PPC management services are usually priced as a flat fee, a percentage of ad spend, or a hybrid. We explain our model and why after scoping your accounts — percentage-of-spend models quietly reward the agency for spending more of your money. Ad spend is separate and always paid directly by you to the platform.

Below a sensible monthly threshold, there isn't enough data volume to optimise meaningfully — you'd be paying for management on a campaign that can't learn fast enough to improve. If you're under that threshold, we'll tell you and suggest what to do instead.

Expect 30 days to first meaningful signal and 60–90 days to a stable cost per acquisition. Both platforms need conversion volume before their algorithms optimise well. We structure the first 30 days as deliberate testing with a defined learning budget, so you know upfront what you're spending to find out.

Both, plus LinkedIn where B2B intent justifies it. They do different jobs: Google Ads captures people already searching, Meta creates demand from people who weren't looking. Running one without the other usually means either paying premium prices for a small pool of in-market buyers, or generating interest with nowhere for it to convert.

A live dashboard you own, plus a weekly or monthly read on what changed and why. Reporting starts at revenue or pipeline and works backwards to channel, campaign, and creative — not the reverse. You'll never get a report whose headline metric is impressions.

You do. Accounts are created under your business manager, we're granted access, and if the engagement ends you keep everything — accounts, historical data, creative, audiences. We don't run client campaigns through an agency account, because that makes leaving expensive and we'd rather you stay for the results.

Yes — lead generation for services businesses is most of what we do. The work isn't just generating leads; it's defining what a qualified lead is, filtering the rest out before they cost you sales time, and connecting the ad platform to your CRM so you can see which campaigns produce customers rather than form fills.